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Market research




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In a free market , customers are always looking for better or more competitively priced products and . Products which the market one day quickly become out of date and new ways of satisfying consumer must be found. A company must frequently reassess its marketing plans to ensure that its existing of products remains competitive.
Market research information on, for example, the way products are used, the effectiveness of sales and the potential demand for a new product. Market research investigators use , sampling methods and personal observation techniques. Some people differentiate between research i.e. the investigation of the market for a product - and research i.e. the investigation of the ways and means of selling a product.