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The distribution of consumer goods




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The function of distribution is to move goods from the to the buyer as efficiently and as possible. It involves packing, inventory control, materials and transport and, because of the high costs incurred, it is a issue in marketing.
Although the manufacturer can deal directly with the consumer, it is more usual for such as wholesalers and retailers to be employed. Wholesalers buy goods from manufacturers in very large quantities and seil them in smaller quantities to . The word retail means to split up. When a consumer purchases things from a shop, the retailer has split his order from the wholesaler in order to sell the single item that the customer .