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Agents and agencies




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Much international trade is not handled by direct contact between buyer and seller but by agencies, usually in the country of the buyer. Although a large company may a sales in the foreign country this is not economical for most exporters, who therefore agents and agencies to represent them .
There are two types of agency: a or exclusive agency and a non-exclusive agency. A sole agent is the only agent supplied by a particular firm in a particular area, and he usually agrees that he will not represent any of the firm's .
If an agent receives goods on a basis he does not own them and must sell them on .
If he receives the goods on his account he buys the goods himself, decides on the resale price and the profits from his sales then belong to him.