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Samples and demonstrations




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Before an order, many prospective customers ask to see an example of the article they are intending to . The supplier will usually send a or, if this is not possible, he may invite the customer to visit his for a demonstration.
Sometimes customers ask for goods on or on a sale or return basis if they are not sure of how well the product will sell. There is usually a time limit on when the goods must be returned or paid for.
Many manufacturers employ representatives who call on prospective customers to discuss their and to show samples of the products that their firms offer. The visit may be a cold call, which is one without arrangement, or it may be preceded by a telephone call, fax or e-mail to fix an .