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Trade fairs and exhibitions

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Trade fairs and exhibitions are an opportunity for producers to their new products to potential customers and to the general public. , free samples and discussions with representatives on the stands offer an insight into market trends and new developments.
If a manufacturer decides to take part in a fair, he usually has to apply for floor well in . If his product is very large, he will probably for an outside site.
Trade fairs cost a lot of money and in order to reduce expenses many exhibitors have their stands or booths specially designed so that they can be put up and very quickly and moved from one exhibition site to another.