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Many consumers believe that most goods could he sold at more reasonable prices if manufacturers less money on advertising. In America two per cent of the national product is spent on advertising and is now in excess of $250 billion a year.
Whereas some large firms have their own advertising departments, smaller firms usually let advertising agencies plan and execute their .
The choice of advertising depends on the market for the product. For specialist items, trade can be used. For mass produced goods the mass media of television, radio and the press offer most approach to the largest possible number of people.